It’s true… tote bags have been a medium of communication for quite some time now. Last summer I spotted at least 20 different tote bags with prints and words on it, as part of street wear in Berlin.
This design adds a fresh feature to the whole concept of the tote-bag as communication tool. Japanese studio Nendo came up with the idea, for ROOTOTE. Many of the ROOTOTE bags have surface designs done by artist and designers. Nendo had something else in mind. They decided to shape the distinctive signature side-pocket of a ROOTOTE bag, instead of doing a surface design. They made it into a hidden puppet. The pocket comes in four different shapes: a kangaroo, bear, human being and dinosaur. They can bring non-verbal communication with tote bags to a whole different level;-). It should be fun to see them ‘work’ in real life… much more fun than a text or a print could ever be;-).