Luggage Tag Words

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Couldn’t help but post this great ad campaign today, for I’m heading to the airport myself tonight;-). I just love these Expedia luggage tag ads, done by Ogilvy & Mathers. Very clever!

The creative idea is the brainchild of Jon Morgan and Mike Watson. The two were walking though Heathrow Airport in London when they saw a woman with the word FUK on her luggage. When they realized she had just flown in from Fukuoka, Japan, they started wondering about other IATA tags that formed words. Artwork that’s inspired by a real muse, where do you find that nowadays;-).

Check out more Expedia ads from this series here. I’m off to Australia;-)!

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