When I saw this shampoo campaign for the first time, I thaught it was disgusting. But it really sticks with me somehow. And after all, every shampoo brand has to find it’s niche right;-). It just makes me think of some of those Chinese taxi-drivers I had rides with, that were scratching their heads constantly with long dirty fingernails… yuk;-)
But when I came to think about it: itchy scalps can often be likened to insects crawling all over one’s head, which the Yunnan Baiyao Yang Yuanqing ad campaign visualizes perfectly. The ads were conceived and executed by BC&T, an ad agency based in Hangzhou. Although disturbing, I’m slowly starting to like their work;-). (Via)
Studio Refill Ltd 