“Because we believe there’s no better way to remember a journey than by a book. And that nothing makes one travel more than reading.”… That’s the reason why ‘Tell a Story’ came to live, a mobile bookshop that sells translated Portugese literature to non-Portugese speakers. The main objective: to promote Portugal as a country of stories and great storytellers! I’m in love with this project!!
During summer, the mobile bookshop travels to some of Portugal’s popular tourist spots to sell Portuguese literature by authors like Saramago, de Queiroz, and Pessoa. I really like how they executed the branding with all these lovely stationary-items, also for sale in the bookshop.
Another cool thing: the team created a typeface, called ‘Writers’ Font’, based on the handwriting of the featured Portuguese authors to “inspire you to write like them”. What a great idea in this age of computers and smart phones!