Chanel booklet

2012 0130 Chanel

Together with Uban Discovery, I made this booklet for Chanel Hong Kong. It’s a little city-guide, that was used during Chanel’s boutique race 2013. The design is mostly done in black and white. The black text-boxes evolve in streetscapes on top of every page. The white boxes represent shop-windows, every checkpoint gives a sneak peak in one of the shops by means of a picture of the real Chanel shop-window. The numbers of the checkpoints have graphic similarities with the iconic Chanel nr. 5 parfume brand.