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Tag Archives: branding

Wan Chai Wonders

Posted on January 7, 2015 by adriennesimons
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2014 1210 CWS Flyer front2

Oh I will miss the gritty, charming, colourful Wan Chai. Happy that I could work on the branding of CWS (Child Welfare Scheme) charity race, coming up in March. The typical Wan Chai colour pattern makes me feel warm inside, although I know a lot is going on out there that would give me goose-bumps at the same time.

That paradox is perfectly captured in this app-walk as well. You can download it if you like to get to know the area better. A neighbourhood that is fascinating enough to make you never want to leave.

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Posted in Uncategorized | Tagged branding, Child welfare scheme, flyer, Hong Kong, logo, neighbourhoods, Urban Discovery, urban fabric, wan chai | Leave a reply

Mood boards

Posted on April 2, 2014 by adriennesimons
1

2013 0401 SHProject2

Just back from a trip to Shanghai for a job that is just a pleasure to be involved in. With a great team of architects and branding professionals we worked on a plan for a small shopping and dining area downtown Shanghai. This is a page out of the mood board booklet (look-book) we made. It had 6 themes for the client to explore. All the themes had something to do with the history of that area (this page is taken from the green, leafy embassy quarters chapter… my favorite:)). To be continued…

Posted in Uncategorized | Tagged architecture, branding, China, design, inspiration, logo, lookbook, mood board, Shanghai | 1 Reply

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