Lots of Little Black Dresses

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The little black dress, the Chanel suit and Chanel No.5… all items are still part of today’s universal fashion vocabulary. But it’s not only those objects that are fascinating parts of ‘The Chanel Legend’ exhibition i’ve been to this weekend. Coco Chanel’s extraordinary life is also highlighted in the Gemeente Museum in The Hague. Her quotes like: ‘A woman is closest to being naked when she is well-dressed’ and ‘Life didn’t please me, so I created my life’, are embedded in a complete black and white setting.

The designs of Coco Chanel unchained a revolution in the way woman dressed in the 20th century. I love the brand, I love the heritage and I also love this exhibition!

Gemeente Museum Den Haag, The Netherlands, till 2nd of February. (Did you know that precisely one year ago I did a little job for Chanel, I was so excited!). If you’re interested, check out this post).

Chanel booklet

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Together with Uban Discovery, I made this booklet for Chanel Hong Kong. It’s a little city-guide, that was used during Chanel’s boutique race 2013. The design is mostly done in black and white. The black text-boxes evolve in streetscapes on top of every page. The white boxes represent shop-windows, every checkpoint gives a sneak peak in one of the shops by means of a picture of the real Chanel shop-window. The numbers of the checkpoints have graphic similarities with the iconic Chanel nr. 5 parfume brand.