Creative Travel: Camper Bike

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A shared interest for biking, China and camping was the reason why I came across the Camper Bike project of New York based Kevin Cyr. What started as a series of paintings developed into an awesome functional sculpture and a crazy bike/camping adventure in China. You can find out more about it here.

But when I read an interview with him about a recent project: Camper Kart. I was even more impressed. The Camper Kart was inspired by the haunting Pullitzer Prize winning book ‘The Road’ by Cormac McCarthy, the story of a father and son pushing around their belongings in a shopping cart. The Camper Kart is a small pop-up camper built on top of a shopping cart, where you can pack your belongings and sleep in.

Is it an accusation, a solution or a anti-consumerism statement? Among other things, it IS a great idea!

 

Chinese Itchy Scalp Ads

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When I saw this shampoo campaign for the first time, I thaught it was disgusting. But it really sticks with me somehow. And after all, every shampoo brand has to find it’s niche right;-). It just makes me think of some of those Chinese taxi-drivers I had rides with, that were scratching their heads constantly with long dirty fingernails… yuk;-)

But when I came to think about it: itchy scalps can often be likened to insects crawling all over one’s head, which the Yunnan Baiyao Yang Yuanqing ad campaign visualizes perfectly. The ads were conceived and executed by BC&T, an ad agency based in Hangzhou. Although disturbing, I’m slowly starting to like their work;-). (Via)

Urban Art Project Makes Chinese Cities Green

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Environmental issues in China… it’s a hot topic. Every day there seems to be a new horror-story in the news about toxic farmland, contaminated rivers or smog-filled cities. But this urban art project, done by Jody Xiong of DDB China in conjunction with the China Environmental Protection Foundation, is something really positive that deserves to be highlighted too.

This wonderful outdoor campaign created a subtle visual reminder of the environmental benefits of walking versus driving. By walking, people literally made their environment greener. Enormous white canvases with a bare tree were placed across 7 crosswalks in Shanghai. As pedestrians crossed, their shoe soles were imprinted with a small amount of green ink, leaving behind a trail of leaf-like footprints. The final posters were eventually hung as billboards in several urban locations.

Involving random people this way, resulted in a very powerful campaign. Love it!  (Via)

Chinese Year of the Snake

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Kung Hei Fat Choy, Happy Chinese New Year! The Year of the Snake started last week according to the lunar calendar. We have to wait and see if it’s a good thing though, because many Chinese predict that a Snake Year will bring unexpected changes, instability and volatility. A threat to harmony and stability, the key-values of Chinese culture.

One success strategy of snakes themselves to cope with change: a couple of times a year, snakes shed their skin to be able to grow more. Maybe it’s the same thing for people, we have to change skins sometime. Because the minds that are not open to change, can’t grow either;-). My Chinese New Years resolution is to try and be more flexible and open-minded in this unpredictable Year of the Snake.

Pic: Since last issue, I’m doing the lay-out and design for ‘Hollandse Nieuwe’, magazine of the Nederlandse Vereniging in Hong Kong. The theme of this winter-issue was ‘Snake’;-).