Introducing Dutch Landscapes to Koreans

One of the cool things about the project in Shanghai was that I could catch up with some old clients again. Finally we were able to have coffee over this book that I made for DVP China last year (did the lay-out, cover-design).

It was done for the World Expo in S.Korea to introduce Koreans to Dutch landscapes in all their facets. But… I heard from my friends at DVP that the Dutch consulate in S.Korea is still using the book today as a gift for networking purposes:). It has beautiful pictures in it from Paul Ridderhof, one of my favorite photographers!

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Mood boards

Just back from a trip to Shanghai for a job that is just a pleasure to be involved in. With a great team of architects and branding professionals we worked on a plan for a small shopping and dining area downtown Shanghai. This is a page out of the mood board booklet (look-book) we made. It had 6 themes for the client to explore. All the themes had something to do with the history of that area (this page is taken from the green, leafy embassy quarters chapter… my favorite:)). To be continued…

Book Design

Mail from Shanghai! Finally the book that I’ve been working on last Autumn has been printed.

I was responsible for the design work. It’s a book about the Dutch Expo Pavillion ‘Happy Street’ that was a big hit on the expo in 2010 (Shanghai). The red/white string is the common theme of the book (the storyLINE so to say;-)). You’ll find it on every page. Sometimes playful in a shape like on the cover, sometimes it’s a timeline or a page-divider. My client DVP Shanghai did a very good job in the printing process!

Urban Art Project Makes Chinese Cities Green

Environmental issues in China… it’s a hot topic. Every day there seems to be a new horror-story in the news about toxic farmland, contaminated rivers or smog-filled cities. But this urban art project, done by Jody Xiong of DDB China in conjunction with the China Environmental Protection Foundation, is something really positive that deserves to be highlighted too.

This wonderful outdoor campaign created a subtle visual reminder of the environmental benefits of walking versus driving. By walking, people literally made their environment greener. Enormous white canvases with a bare tree were placed across 7 crosswalks in Shanghai. As pedestrians crossed, their shoe soles were imprinted with a small amount of green ink, leaving behind a trail of leaf-like footprints. The final posters were eventually hung as billboards in several urban locations.

Involving random people this way, resulted in a very powerful campaign. Love it!  (Via)

Work in Progress: Book Design

Working on the lay-out of a booklet about ‘how to live healthy in a polluted city like Shanghai’. This is my first design-proposal for the cover. I wanted to visualize the idea of a guide in the whole book. The skyline cut-outs in different fruits and communicate how the city can ‘eat away’ the much needed healthy ‘ingredients’ of our life. Like it so far;-)?